Promotional gifts are a great way to promote your business, as you can use them to create a positive impression and spread awareness of your brand. These are the gifts you give to your customers, business partners, employees, or other important people connected to your company.

What are business or promotional gifts?

Promotional items are usually practical items such as T-shirts, caps, bags, calendars, coffee mugs, or pens, designed to promote your business. They contain a company logo, website, or other information that allows customers to quickly identify and find the company.

They are usually given by companies to their important target groups to enhance their reputation, improve customer relations, increase brand awareness, and promote their services or products, thereby increasing their sales.

Why are promotional items so effective?

Promotional gifts can help companies connect with new potential customers and maintain close relationships with existing ones. They make customers feel valued, which increases their trust in the brand and the likelihood that they will start or continue a business relationship with it. Promotional items are key to successful business promotion.

Business or promotional gifts have many benefits that companies can use to promote their products and services. The main benefits include:

• Increase brand awareness, because by using corporate gifts in the environment, the recipients spread information about the company and its brand. According to research, 94% of people remember the company that gave them a business or promotional gift.

• If customers are satisfied with the corporate gift they have received, companies improve customer trust in their brand. It is important that gifts are practical, useful and interesting for customers to show that you have made an effort and thought about their needs.

• When customers receive a corporate gift, they feel valued and rewarded, which leads to improved relations between the company and its customers. Did you know that 6 out of 10 consumers keep their gifts for up to two years?

• Research also shows that promotional products help businesses increase their sales. The vast majority of recipients decide to work with the company that gave them the gift within two years of receiving it.

Promotional gifts work by giving the customers who receive them a lasting impression of a company or brand. If the gifts are of good quality and useful, the customer will use them for a longer period of time. This usually leads to increased visibility and consequently new business opportunities.

How to choose a great corporate gift

Choosing the right corporate gifts is crucial to the success of your marketing campaign. To make the right choice, however, the following should be taken into account:

Target group

Before choosing the right corporate gift, it is important to know who our target group is. This will help to choose a product that is targeted at a specific group and thus ensure the best effect of the promotion. For example, if your business niche is sports related, a logo T-shirt or sports bags could be a great choice. Or if you are into technology, a USB stick or power bank would be a great addition.

Budget

Budget is also a very important factor when choosing promotional products. Companies need to choose a product that is in line with their financial means, but also effective in promotion.

Usability

Choosing a useful product as a promotional gift can help a company to improve its visibility. For example, a promotional bag that a customer can use every day will have more value than a non-functional item.

Personalised promotional gifts

Promotional or corporate gifts that are personalised with a name or message are more likely to be remembered by the recipient. Personalised gifts show the customer that you have thought of them and that you have worked hard to improve their experience with your company. 

At the same time, personalised gifts are extremely useful and are likely to be used by customers to spread the message.

How to choose the right promotional gifts supplier?

Choosing a good corporate gift supplier is crucial to the success of your promotion. Choose a supplier that has a good knowledge of the products and services they offer and ensures high quality and efficiency. Make sure that they can provide tailor-made solutions to suit your company's needs and that they are able and willing to advise you on the choice.

Habeco promotional gifts can offer you all this and more. As one of the leading providers of corporate and promotional gifts on the Slovenian market, they have over 30 years' experience in manufacturing and selling them, and provide high quality products tailored to your requirements. They will enable you to promote your company or brand effectively.

In brief

Promotional gifts are an effective form of promotion as they can help improve the relationship between the company and the target audience and have a positive impact on the perception of the company or brand. To run a successful advertising campaign, it is important to choose the right and appropriate gifts for the right target group and to give them at the right time.