2021 Social Media Marketing Trends for Business

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The COVID-19 pandemic shifted everything creating a rollercoaster ride for most. Day to day life and a majority of services have moved online to accommodate the changing world. That shift has also caused an increase in how much time people are spending online, with the most sizeable increases being to social media use. The uptick of social media users may normalize in 2021, but here are a few strategies to help you make the most of the boom.

Stray from Controversy

Unless your brand specializes in politics or any other sensitive area, it is recommended to stay away from controversial topics. Any marketing materials or social media posts should go through a series of approvals before being posted. Numerous companies have faced the wrath of the cancel culture, and the damage that it can do to your brand is irreversible. Being socially aware is a requirement of brands going into 2021, especially if you have any plans on addressing social issues with your social media accounts. 

Stay Transparent

In the year 2020, social inequalities, racism, and sexual misconduct surfaced with the now-massive use of social media. Be yourself on social media, and don’t fall prey to posting comedic content for the sake of engagement. Comedy can draw engagement on social media in the short term, but long term social media strategies focus on transparency and establishing a voice. Don’t make posts on social media unless it is content directly related to your brand or something that aligns with your company’s values. Remember that everything you post will still be accessible in the future, even if you delete it, and one misguided post can lead to an internal crisis.

Spend on Socials/ eCommerce

We all know that the general population is spending more time on social media than ever before. Most marketers fail to consider the sales side of social media and too often focus on spending money on social media marketingLinks to an external site.. Capitalize on the large pool of individuals using social media and provide plenty of links to your main website or specific products. Social media users are more likely to make a purchase based on an idea or advertisement they saw on social media, especially, if the original post was that of an influencer. Don’t just invest in social media marketing, convert interest into sales, and streamline your e-commerce strategy to include social media implementation. If you need a marketing expert you can reach out to a marketing recruiter Links to an external site.to find you the perfect talent for your needs. 

Personalized Marketing

It’s time to clean up your voice and make an effort to add some emotion to the brand. Social media, on its own, provides an abundance of user data that is crucial in deciding how to connect with the customer, and what their interests are. In 2021, there will be no excuse for generic advertisements and half-hearted marketing attempts. Personalized marketing will be more of a necessity in 2021, otherwise, brands run the risk of doing damage to the relationship between them and their customers. Some efforts won’t connect with the consumer, but social media is all trial and error to find the perfect equation.

Guest posting is great for getting your name out there in front of potential clients. However, guest posting is also great for expanding into a new niche. If you want to expand your skill set or learn something new, consider guest posting about it.

Social media is moving into its next phase going into 2021, and a majority of it is simply integrating traditional marketing practices. The consumer has already made social media a daily aspect of their life it is up to you to make the most of it. 

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